GLOCALCOLLOQUIES - Vol 1, Issue 1, May, 2015

The Ecological Relationship between Capitalism of Publishing Units and the New Literature

Author: Narsapuram, Nivedita

Category: Research

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Today, the numbers of celebrities who write, discuss, and debate through books is steadily rising. Be it the Natwar Singh vs. Sonia Gandhi debate or the Sachin Tendulkar vs. Greg Chappell debate, both of which were triggered through publications of their respective book excerpts. While on the one hand, Arvind Kejriwal created a wave through his book, on the other, Ram Gopal Varma built a new fan base through his. This rise in celebrity literature, quite evidently, benefits the big publishing houses. However, the absence of celebrities and the presence of emerging local talent in literary festivals also co-exist. Be it the recent Shillong Book Fair that encouraged local authors or the recent Tata Literature Festival in Mumbai that held contests for the slowly reincarnating the Japanese poetry forms Haiku and Haibun. Amazon, a major player among other self-publishing models, has created a wide market for self-publishing authors and its capitalism by providing democratic powers to the technologically sound writers is unquestionable. Amazon has changed the way we read, think, and publish. It has paved way for new literature as artists and writers climb up the ladder from being mere participants to being share holders in the publishing scene. This essay is an analysis of the ecology between publishing capitalism, the festival organizers, and the emerging online avenues of publishing and consequently, the emergence and recognition of new writing talent. The analysis pursues three aspects, namely, (1) the emergence of celebrity literature, (2) tapping of local potential through

literary festivals/meets, and (3) the impact of Amazon and its Kindle-based model of self publishing.

Keywords: Celebrity literature, Literary festivals, Kindle Direct publishing, KDP, Amazon.com, Self-publishing

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Glocal Colloquies invites unpublished original research papers, interviews, book reviews in English on Contemporary South Asian Literatures. Deadline for submission is March 15, 2017. To Submit: 1. Complete Sign up< 2. Log in< 3. Follow Instructions< 4. Submit

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